Johann Hari

Hari argues our collapsing attention isn't a personal failing but a systemic one — an environment engineered to fracture focus, which hits minds that already struggle to hold a thread even harder.

This reframes the ADHD experience the product is built for. "Out of sight, out of mind" isn't a character flaw to will your way past; it's a predictable result of a hostile environment. So Orbit builds the external scaffolding instead of asking you to try harder.