OrbitInfluences← All influences

Core influence

Simon Sinek

Author on leadership & trust · Start With Why · Leaders Eat Last

“A tool should serve the person using it before anything else.”
The idea

Sinek's Golden Circle says people don't buy what you do, they buy why you do it. And in Leaders Eat Last, he shows trust is built when those in charge put people's safety ahead of their own gain — a real circle of safety, not a slogan.

How it shaped Orbit

The whole page argues Why before What, on purpose. And the product's one rule is the leaders-eat-last ethic turned into software: a tool that serves the person using it before it serves anything else. Your messages never leave your machine — Orbit is a private instrument, not a social graph sold back to you.

In the appLocal-first · the product ethic