Further influence
BJ Fogg
Behavior scientist, Stanford · Tiny Habits (B = MAP)
“Behavior = Motivation × Ability × Prompt.”
The idea
Fogg's model: Behavior happens when Motivation, Ability, and a Prompt converge at the same moment. The reliable lever isn't more willpower — it's shrinking the action and attaching it to a prompt.
How it shaped Orbit
Orbit engineers all three. Pulse is the prompt, arriving at the right moment. Two-tap follow-through is the ability, shrinking "reach out" to almost nothing. Your existing care is the motivation. The behavior you keep meaning to do finally has a system that fires it.
In the appPulse prompt · two-tap actions