Further influence
Keith Ferrazzi
Author on relationships · Never Eat Alone
“Tend relationships before you need them.”
The idea
Ferrazzi's thesis is that real relationships are tended generously and continuously — you "ping" people and stay warm before you ever need something, rather than reaching out only when you want a favor.
How it shaped Orbit
Pulse cadences are this discipline, automated with taste. Set a rhythm for the people who matter — every week, month, quarter — and Orbit quietly tells you when a thread has gone colder than you meant it to. Staying in touch stops depending on your memory.
In the appPulse cadence